Logos & Branding
Social Media Graphics
A creative professional equipped with a combination of visual design and web coding skills. Strengths include efficiency, problem-solving skills, a diverse professional background and entrepreneurial experience.
Background: I received my formal art and design education in New York from both the School of Visual Arts, and Fashion Institute of Technology, from whom I received my Bachelor’s of Fine Art. My professional career began working for an emerging NY fashion retailer where I worked closely with the founder and absorbed valuable business and marketing skills in addition to design and photo editing experience. I later learned the basics of web coding, and after a move to Seattle I was hired at a rapidly growing insurance lead generation company where I refined my web design and coding skills as part of an in-house design team. I decided to change direction and explore Central America next, where I found myself volunteering and designing for trade as I traveled and explored Costa Rica and Panama. I was hired for a contract job in Panama City heading the design department of a tech company where I improved my Spanish and got the “working abroad” experience. Continuing my overseas stint in Costa Rica, I then started my own design agency after seeing a great demand in the local market for quality design. Partnered with a fellow designer and entrepreneur, Nomad Design House was created and has been growing since 2014 as a full service creative agency for mainly expat-owned small businesses in Central America.
Mission: To continue expanding my experience and skills in all visual and technical realms related to graphic design and web development. Currently seeking opportunities at non-profit organizations.
Inspiration & Interests: Nature & environmentalism, fine arts, fashion, fractals and sacred geometry, organic textures, fonts, vintage styling, people watching, learning languages, cafés, travel, animals, philosophy, yoga and healthy food.
I created banners, email promotions, web graphics and other marketing material and ads for Amazon’s Home department during a short contract. This was great experience working on short deadlines and with multiple departments within the large company.
Brand development, logo, website and marketing for a design agency I helped to create in Central America. After seeing the need many local and expat-owned businesses in Costa Rica and Panama had for quality graphic and web design, Nomad Design House was developed.
Website for a luxury villa development. This brand (which already had a logo) needed a website that looked high-end and sold their property’s amenities and location with great imagery, style and a fluid user experience. It was very important to this client that there was a flow of information and property features and investment stats were displayed in an engaging way. The solution was to use icons and smaller lists that could be toggled open and closed on the Villas page, and create graphics for important stats on the Opportunity page. See the live site to view these custom graphics.
Logo, business cards, and responsive website using WordPress CMS.
Pura Vida Catering is a small catering business starting up in Costa Rica that wanted a simple, straightforward site to show off their menus and food photography.
Branding development, including logo design and brand guide, print material, social media profile design, and web design and development for a new social media management company.
Sea Hippies is a women’s vintage fashion brand in Costa Rica. I designed the logo and all marketing material, styled photoshoots, designed displays, and maintained the social media page, which was the main marketing channel for events.
Logo, business cards, and responsive WordPress website design for a freelance photographer.
This design was inspired by geometric Navajo prints, with a bold modern style, incorporating subtle texture in the logo and a simple saturated color palette as an accent to the black and white.
As a freelance project I was asked to design new landing pages and emails for Egencia, which is Expedia’s sub-brand for business travelers. The aesthetic was professional, simplistic and modern, and the goal of the design was pointing the viewer to the form or button. Here are a few examples of email designs with corresponding landing pages.
One-page scrolling website design using WordPress for popular sports bar. The client was after a more modern, trendy look than their current branding used and an easy to navigate, clean website. Using some parallax features, creating a uniform look for the photos and bold mixed-font text blocks achieved this look. To complement the new site design, they also wanted a Facebook profile design and post template created for cohesive branding.
Mobile-friendly website design using WordPress CMS, and business card and flyer design. La Bodega is a small organic café in Tamarindo, Costa Rica who needed an online presence and marketing material.
The business had an existing logo, so color and font choices were to complement and carry branding elements throughout all the material for a cohesive look.
Website design using WordPress CMS for Florida-based kayak and SUP tour company.
Website was designed with current web trends in mind, using a scrolling layout. The color palette was ocean-inspired, paired with hand drawn touches and a friendly script font.
I was contracted to help this high-end NYC flooring company display their carpets and flooring better online and in their email blasts. I styled and photographed new product photos, made web updates, and created a new HTML newsletter template for their promotional emails.
A responsive website design using WordPress CMS for a language school. The school had an outdated logo that was revamped while maintaining brand identity. They wanted their site to look friendly and beachy yet academic, which was accomplished with the use of colors, textures, icons and photography of the beautiful location.
At Gratafy I was a contract visual designer hired to support the lead designer during the busy holiday season. I designed many internal presentations, as well as static web pages for the new version of their website, printed promotional material, social media graphics, and HTML emails.
Website design using WordPress CMS, and social media graphics. Cabo Luna is a Costa Rica based event rental and design company.
This clean and classy design was meant to show off their event photography and be easy to navigate.
Freelance design for NYC based digital marketing agency for primarily restaurants. Role includes designing website layouts and delivering to developer in PSD with assets, as well as building some sites with Adobe Muse.
Booklet layout and design for a print piece used for trade show material. Simply Natural is a Panama City, Panama based agricultural investments company.
The layout of the booklet gives plenty of space for the bright photographs that draw interest, and a clean grid layout for the text. Color blocks tie it all together and are used to highlight facts and quotes.
Social media graphics for promotional use on Facebook.
Peace Retreat is a yoga retreat center in Costa Rica.
HTML email design, coded and tested for compatibility and appearance for all major email clients, plus web banner design.
QuoteWizard is an insurance lead generation company in Seattle, WA.
Landing page design and HTML/CSS coding, plus web banner design.
InsureMyCar4Less is a sub-brand of QuoteWizard, an insurance lead generation company.